When Coca Cola introduced Dasani water into the UK markets, it took only 5 weeks to get all the Dasani water bottles off the shelves. Coca Cola was forced to stop selling Dasani because of public out lash after a few news reports revealed that the product was nothing more than reverse osmosis tap water. The claims Coca Cola were making painted a whole different picture with a state of the art purification process and sparkling spring waters.
As Dasani pushed to keep their name clear, but the public was not having it. Coca Cola reluctantly withdrew all Dasani and has not returned with a bottled water to the UK since. People from the UK did not like the false advertising, and rejected paying high dollar for local tap water.